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	<title>Evolution of Wealth &#187; marketing</title>
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		<title>Buying a Commercial</title>
		<link>http://evolutionofwealth.com/2009/07/buying-a-commercial/</link>
		<comments>http://evolutionofwealth.com/2009/07/buying-a-commercial/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 02:23:44 +0000</pubDate>
		<dc:creator>Evolution Of Wealth</dc:creator>
				<category><![CDATA[Auto Insurance]]></category>
		<category><![CDATA[Failure]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Allstate]]></category>
		<category><![CDATA[Car insurance]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[Jetta]]></category>
		<category><![CDATA[Progressive]]></category>

		<guid isPermaLink="false">http://evolutionofwealth.com/?p=120</guid>
		<description><![CDATA[I saw yet another Progressive Insurance commercial.  You know the one with the bubbly, some may say annoying, lady.  I think her name is Flo and she wants the tricked out name tag.  As I&#8217;ve watched early commercials from Progressive they really seem to say &#8216;we give up on quality, we just want to make [...]
No related posts.]]></description>
			<content:encoded><![CDATA[<p></p><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>I saw yet another <a title="YouTube Progressive Commercial" href="http://www.youtube.com/watch?v=mHaWB9f5bfw&amp;feature=related" target="_blank">Progressive Insurance commercial</a>.  You know the one with the bubbly, some may say annoying, lady.  I think her name is Flo and she wants the tricked out name tag.  As I&#8217;ve watched early commercials from Progressive they really seem to say &#8216;we give up on quality, we just want to make it as easy as possible to buy from us.&#8217;  Do these commercials make you feel the same way?</p>
<p>[youtube=http://www.youtube.com/watch?v=mHaWB9f5bfw&amp;feature=related]</p>
<p>The new commercial that is out really jumped out at me though.  It is based on a naming your price.  They say you name the price and <a title="Progressive Insurance" href="http://www.progressive.com" target="_blank">Progressive</a> builds a policy to fit your price.  Let me say that again, a policy to fit your price.  Imagaine if everyone did this.  Isn&#8217;t that what two of the little pigs did?  I&#8217;m thinking straw and sticks where the easier cheaper way not necessarily the best.</p>
<p>I want my auto insurance to do two things: 1. protect my family&#8217;s wellbeing if I hit someone and 2. protect my family&#8217;s wellbeing if someone hits me.  I would guess that is standard so then what might vary is what wellbeing means.  For me, I would put that as the insurance should cover all my bills should an accident occur.  Those bills would include but not be limited to; medical, rental, towing, auto repair, etc.  I also want to make sure those bills are covered whether I hit a guy that makes a million dollars a year or get hit by an illegal alien with no insurance.  My family is something I don&#8217;t want to risk.  How do your views differ?  What do you expect from you auto insurance?</p>
<p>Now if I were going to buy from a commercial I&#8217;d own <a title="Allstate" href="http://www.allstate.com" target="_blank">Allstate</a>.    What are your thoughts on their style?  No, I don&#8217;t own Allstate car insurance because they are not available in Massachusetts but <a title="Allstate Re-enter MA auto" href="http://news.moneycentral.msn.com/ticker/article.aspx?Feed=BW&amp;Date=20090518&amp;ID=9913481&amp;Symbol=US:ALL" target="_blank">they should be soon</a>.  I know I&#8217;ll look at them.  Better yet I&#8217;d own a <a title="Volkswagen" href="http://www.vw.com" target="_blank">Jetta</a>&#8230;[youtube=http://www.youtube.com/watch?v=Jqcdt6A8A54]</p>
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